Client development

The client is an art dealer in Newtown. He has lived there almost all his life and intends on putting Newtown on the map as he believes that lots of its local art is often overlooked. The goal of his gallery is to therefore promote local artists and invite unrecognised artists to exhibitions held in his gallery. In order to do this he believes the gallery must have something special about it, it must stand out but at the same time consist of Newtown symbolism. This can either be through encouraging views of King Street and/or Enmore Road and various other landmarks in Newtown. Primarily his gallery will feature sculptures as he believes the art of sculpture to be the most innate to human beings, as it is the art of arrangement. The gallery in all must be an artwork of its own, a sculpture, it must appear upon first glance as an art gallery and nothing else.